Thursday, April 5, 2012

Prudential Exits the Long-Term Care Insurance Market

Last month Prudential exited out of the long-term care insurance market, and it leaves a lot of questions and concerns to many current policy-holders as well as people who are interested in purchasing a policy. First, Prudential will continue to offer group long-term care insurance coverage. In addition, Prudential will continue to pay claims on current long-term care insurance policyholders. If policyholders pay their premiums their policies will remain and they will continue to receive customer service and claims support. Prudential's decision is based on they want to focus on the group market where they see their greatest opportunity.

For those who are concerned whether they should purchase long-term care insurance with this news, one thing is for sure - the need for long-term care insurance has never been stronger. Our country is an aging demographic with a strong likelihood of living longer and needing some level of care. It is more than ever evident that long-term care insurance is one of the more effective ways to help with financial risks.

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